Experiencing the merging of the past into the present in Chiang Mai where locals are proud of the city's 700-year history. Its rich traditional heritage and unique culture is a perfect foundation for the development of the city. Chiang Mai is one of the few places in Thailand where it is possible to find in the heart of the city centuries-old chedis and temples next to modern convenience stores and boutique hotels. The original city layout still exists as a neat square surrounded by a moat with vestiges of the fortified wall and its four main gates offering prime access to the old town.

For years, tourists have mistaken Chiang Mai as the northern junction and the base from which they can explore other provinces. The phrase "a day in Chiang Mai is enough to see things around" was common. Today, tourists are surprised by the fact that there is always something new to discover Chiang Mai. Intriguing diversity among ethnic tribes coupled with breathtaking scenery makes Chiang Mai one of Asia's most attractive tourist destinations. Two weeks in Chiang Mai may not be long enough for serious travelers.

The old city of Chiang Mai with its fascinating indigenous cultural identity such as diverse dialects, cuisine, architecture, traditional values, festivals, handicrafts and classical dances is a prime location in its own right. In addition, the presence of hill tribes and their wealth of unique cultures enhance Chiang Mai's distinctive diversity.

Chiang Mai is also blessed with pristine natural resources of mountains (dois), waterfalls, and other nature-based tourist attractions. At the same time, Chiang Mai residents are warm, gracious and congenial providing authentic hospitality making visits memorable and meaningful. Moreover, visitors from all walks of life can collect handicrafts of silk, silver and wood produced locally as timeless souvenirs. Chiang Mai is a place where both backpackers and luxury tourists can enjoy themselves to the fullest.